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ATR Tennis was born in the tennis mecca of Bradenton, Florida, inspired by Mia Albert, a teenage tennis enthusiast. Like many young tennis aficionados, Mia has a passion for the sport's history, rankings, statistics, scores, news, and the players themselves. However, she encountered a challenge in finding a tennis website tailored for a younger audience, offering an exceptional user experience, centered around video content, boasting a robust social media presence, and most importantly, catering to fans rather than gamblers. Determined to fill this void, Mia embarked on a mission to create one and in the process grow the game of tennis and help it expand to younger fans (and older ones too!).
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